Case Study | Big Heart Pet Brands
END-TO-END PARTNER THAT OFFERS CREATIVITY AND STELLAR EVENT PRODUCTION.
Big Heart Pet Brands, part of the J.M. Smucker Company, is the largest producer/distributor of premium pet food and snacks for the U.S market. The company’s brands include Meow Mix®, Milk-Bone®, and 9Lives®.
For their large, three-day national sales conference in 2015, Big Heart chose AVT Productions to perform comprehensive event planning for the keynote. We developed the overarching vision, then tied all elements into the show design, including creative concepts, AV production, and staff management.
We designed a contest where employees submitted video of themselves with their pets. We created storyboards, compiled employee content, and produced a script and animated graphics. We also integrated video clips and photos into opening videos and presentations.
We presented multiple innovative design concepts that painted a comprehensive event experience, then designed a full-scale custom event that reflected the Big Heart brand.