Case Study | Big Heart Pet Brands


Big Heart Pet Brands, part of the J.M. Smucker Company, is the largest producer/distributor of premium pet food and snacks for the U.S market. The company’s brands include Meow Mix®, Milk-Bone®, and 9Lives®.

For their large, three-day national sales conference in 2015, Big Heart chose AVT Productions to perform comprehensive event planning for the keynote. We developed the overarching vision, then tied all elements into the show design, including creative concepts, AV production, and staff management.


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Project Management


Creative Elements


Production Management


  • Comprehensive Event Strategy
  • Six Months’ Advance Planning
  • Experiential Mapping
  • Speaker Recommendations
  • Event Theme Development
  • Initial Storyboards


  • Logo Development
  • Save-the-Date Teaser Video
  • Opening Video
  • Content/Presentation Design
  • Set Design and Renders
  • Awards Ceremony Opener


  • Showflow Management
  • Music, Lighting, and Color Design
  • Presenter Plans
  • Operations and Logistics
  • Audio Visual Services
  • Alternative Seating

To design and produce a highly successful conference for the 350 attendees, we did the following:

  • Drew upon their brand to create the event’s logo, tagline, and theme, then devised ways to bring those elements to life throughout the event.
  • Developed multiple show designs and production elements, scripting selected elements into the show.
  • Performed video design and editing.
  • Designed the stage set, procured alternative seating, and managed all audio visual work.
  • Coordinated custom color palettes, LED lighting, 70” video monitor displays, and music.

We listened. We did our homework. Having managed many events of similar scope and scale, we worked to understand Big Heart and their brand. By looking at the Big Heart conference through design, creative, and production lenses, we were able to concept, design, and execute a high-value event.

big-heart-small Employee Contest

We designed a contest where employees submitted video of themselves with their pets. We created storyboards, compiled employee content, and produced a script and animated graphics. We also integrated video clips and photos into opening videos and presentations.

We presented multiple innovative design concepts that painted a comprehensive event experience, then designed a full-scale custom event that reflected the Big Heart brand.

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Why AVT Productions?

Company meeting with the look and feel of a highly produced client-facing show.

Cohesive, creative, well-choreographed, fully customized conference design.

True partnership model where we provided value outside the meeting room.


Broad range of event production capabilities to meet Big Heart’s resource needs.

Multimillion-dollar tech inventory (audio, video, data, lighting, and staging).

350 Attendees

3 Days

10 Global Brands