Event Strategy for Today’s B2B Buyer

Event Strategy for Today’s B2B Buyer

The world, it is a-changin’. Thanks largely to the evolution of technology, today’s B2B buyer has very different characteristics, influences, and processes than the B2B buyer of even 10 years ago. With endless information and peer reviews at their fingertips, the power has shifted to the buyer’s hands, leading to…
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A Simple Way to Create Event Strategy

A Simple Way to Create Event Strategy

Event planning is full of logistics and execution is the name of the game. However, the best corporate event planners know that starting with a solid strategy is what makes a corporate event, whether it’s a 20 person customer advisory council or a 10,000 person user conference. So why don’t…
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Events are a Video Content Gold Mine

Events are a Video Content Gold Mine

Video is the 2018 darling of content marketing. And judging by the stats, it’s no wonder why: 75% of executives watch work-related videos at least once a week; 65% then go on to visit the vendor’s website Add video to your email and boost click-through rates by 200-300% Include video…
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Prove the Value of Audio Visual

Prove the Value of Audio Visual

As we’ve said before, Audio Visual technology allows you to turn up the volume so seamlessly attendees will be impressed and may not even know precisely why. And therein lies the rub when it comes to proving the value of what’s often the 2nd most significant cost of your event…
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Six Critical Questions to ask your Event Production Company

Six Critical Questions to ask your Event Production Company

From multi-day events with thousands of attendees to 2-hour global all-hands meetings, every event has a long list of creative and technical details that must be perfectly orchestrated to create a memorable attendee experience. Professional event producers are the event jacks-of-all-trades that have been there and done that, from negotiating…
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Motivation!  Let’s do it.

Motivation! Let’s do it.

Event Pros are energizer bunnies! We’re on the go what seems like 24/7, often jet-setting around the globe, and deadlines are looming daily. So what happens when we hit a day (or week, or month) where “it” is just not happening? You know the feeling. That spark that usually gets…
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