10 Common AV Mistakes & How to Avoid Them

10 Common AV Mistakes & How to Avoid Them

  As an event planner, audiovisual is one of your secret weapons for adding the WOW factor to your event. But for a lot of event planners, it’s also slightly uncomfortable territory, largely handled by someone else, and learned through trial and error over the years. Audiovisual (AV) is a…
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Event Strategy for Today’s B2B Buyer

Event Strategy for Today’s B2B Buyer

The world, it is a-changin’. Thanks largely to the evolution of technology, today’s B2B buyer has very different characteristics, influences, and processes than the B2B buyer of even 10 years ago. With endless information and peer reviews at their fingertips, the power has shifted to the buyer’s hands, leading to…
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A Simple Way to Create Event Strategy

A Simple Way to Create Event Strategy

Event planning is full of logistics and execution is the name of the game. However, the best corporate event planners know that starting with a solid strategy is what makes a corporate event, whether it’s a 20 person customer advisory council or a 10,000 person user conference. So why don’t…
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