7 Big Take-Aways from EventTech 2017

EventTech 2017 Overview We’ve wanted to check out EVENTtech by EventMarketer for a few years now. With more clients interested in event technology than ever before, we decided this was the year, packed up the troops, and headed to Las Vegas for the show! The first thing to know is despite the name and some very cool tech on display, this show is for marketers. It’s an experiential marketing-focused event through and through, with a side of #eventtech. Most attendees seemed to be in-house and agency marketing professionals (in fact, it says in…

Top 5 Reasons to Go Independent over ‘In-House’

Good ole AV and production - the unsung heroes of events. When things go according to plan, your bosses/clients and the audience will never realize the impact things like lighting, sound, event flow, and the hundred other little production details have. When one or more of these things are off, however, the overall impression of your event can go from ‘Wow!’ to ‘meh.’ Venues like hotels and conference centers generally offer an in-house option for AV and event production. We’ve had several clients who’ve gone this route, only to come to us either…

9 Ways to Executive Event Success

Whatever job titles your audience holds, you’re committed to giving them a memorable event experience. And there’s no disputing that it can be harder than ever to do so these days, with all of the distractions available. There’s one group that’s often even harder to please than others – the executive suite. No matter how down to earth an executive is, their dedication to using time wisely and high standards can make it tough to attract them to an event and keep them coming back. But tough does not mean impossible. Here are…

How to Wow Your Audience with the latest in A/V

Ultimately, the experience your audience has will dictate the success of your event. From interactive content to engaging speakers to networking games, there are countless ways to make your event memorable. As a firm with deep roots and expertise in A/V, one of our favorite ways to up the ‘Wow’ factor at an event is behind the scenes. It’s amazing how the evolution of audio/visual technology allows you to turn up the volume (so to speak) so seamlessly attendees will be impressed and may not even know exactly why. Here are some of…

All-Hands ‘Meetings’ Are EVENTS – Here’s How to Do Them Right

Just like a good user conference, a successful All-Hands Meeting communicates plans and rallies its attendees around company goals. The audience walks away energized, focused, and excited to take on the next set of challenges. Now ask yourself – how often in your career have actually left a Town Hall or All-Hands meeting feeling like you were ready to go forth and conquer? Though employees are every bit as valuable as customers, you wouldn’t know it through a comparison of planning & production of AHMs vs. customer events. But while the increased frequency…

10 (More) Sure Fire Ways to Keep Your Event Audience Engaged

Today’s event audience is busier than ever, and it only takes a minute to lose them to their smartphones. There’s a whole world of potential distractions in your audience’s pocket – email to pull them back to the office, text and social media to interact with friends, or games to crush candy. Anything instead of sitting and listening to someone read bullet points from PPT slides, which is why you need to plan for anything but that! It’s imperative to turn your audience from attendees into participants. Engagement at everything from All Hands…